Business Support of The Alternate Side

Why Become a Business Sponsor on The Alternate Side?

  • Unique Programming:
    There's nothing like The Alternate Side anywhere on the web or on the HD radio dial in New York!
  • Our Audience:
    An extremely desirable group of 18-34 trendsetters who live and breathe new media.
  • Coverage:
    We reach the New York Metro area on 90.7 HD-3 and worlwide on TheAlternateSide.ORG.
  • You Stand Out:
    A clutter-free environment - we air only one minute of underwriting spots per hour. Your message can also reach our audience utilizing our exclusive weekly podcast series.
  • The 'Halo Effect':
    Seven out of ten public radio listeners say they are more likely to patronize companies that support their public radio station.
  • Personalized Attention:
    We can help craft your message to suit public radio standards. Our mission is to work with you to create unique branding opportunities.


To learn more about business support of WFUV, email underwriting sales or call Shari Rosen Ascher at 718-817-4554.

The Alternate Side is a proud part of WFUV Public Radio from Fordham University,
90.7 FM on your New York dial and online at